MARKETING BLOG
What a Website Does for Your Small Business
When you’re busy taking care of business, concerns about your website get shoved aside for more pressing matters. With COVID-19 slowing it all down temporarily, now is the time to take a good look at that website to make sure it’s doing its job. Your Website’s Magic...
The Dog Eat Dog World of Business Survival in the Pandemic
All businesses are hurting in one way or another during the shutdown of the pandemic, but there are some silver linings revealed now that the dust is settling. How Bad Was It? COVID is likely far from its final curtain call, no matter how we’re getting used to social...
Stay Ahead of the Social Curve to Find Your Customers
Well, the day has finally arrived. Facebook’s popularity is beginning to fade. The kids are moving on. So, where did they go? What Social Media is the Hot One Now? Facebook’s users are 41% seniors. Just 10 years ago, the kids ruled Facebook. Now that mom, dad, Aunt...
For Beginners – Optimizing Your Website for Search Engines
The bad news is there are specific things that need to be done with a website in order for the search engines to send traffic to your website. The better you are optimizing your website for search engines, the more traffic you’ll receive from them. But there is more...
Digital Advertising Prices Drop in 2020
Numerous major brands have dropped their advertising, leaving big ad platforms such as Facebook and Google to scramble. They stand to lose over $44 billion in advertising dollars combined. That’s a lot of cash. However, this works to your advantage as a small business...
More Local Customers Need to Find You Online
The Internet is for small businesses who have only local customers, too. The fact that 50%+ of local customers are searching with their mobile device to find a business like yours indicates you need to do certain things to ensure they find you. Let Locals Find Your...
Collecting Customers Email Addresses Makes Profits Soar
It is such a simple thing to do, sending an email to your customer. Most companies don’t give it a thought, thinking it wouldn’t make a difference or that it would bother people. Well, JetBlue ran an e-mail campaign and they increased revenue by 1,640%. The Importance...
Remove Fake and Bad Reviews
A small business depends heavily on good reviews and high scores in order to compete in the marketplace these days. This affects businesses that do only local businesses, too. Reviews are not just for companies that do business online. But sometimes people will put...
Quickly Master the Art of Marketing to Locals
Your Silicon Valley small business probably has some stiff competition, so you are going to have to master marketing to locals. You need to reach your targeted customers to get them into your business instead of the other guy’s business. Here are some tips to start...
Promos That Are More Effective Than Discounts
Discounts are a double edge sword. Sure, they drive traffic in and can work very quickly in a pinch to take in cash, but they cost the company more than the discount. So, there are better ways to drive people in and these ways are more effective than discount...
Recent Comments