Geofencing is the latest technology trend that your business can leverage to bring in more customers. Typically, geofencing is a virtual boundary that you draw around your business location that serves smartphone users with relevant ads. The technology notifies users as soon as they step inside the perimeter of your business.
The mobile marketing optimization technique takes advantage of the increasing smartphone use and internet on the go. If you’re not already using geofencing, then you could be losing out on prospects and sales.
The Benefits of Geofencing for Your Business
The Fastest Way to Reach Passing by Customers
Geofencing technology notifies customers through their smartphones about your products or services whenever they get close to your business location. Considering how addicted people are these days to smartphones, geofencing can prove to be one of your business’s essential marketing tools.
So far, several businesses, especially those that deal with sensitive data, have recorded success with this new technology.
Reduced Cost of Marketing
Geofencing only focuses on local customers and conversion chances are better than most other expensive marketing campaigns. It’s like a part of your storefront, which doesn’t need sustained investment. Usually, the technology makes it easy to call attention to customers without shouting or using other means to attract attention.
Most smartphones and tablets come with GPS, which makes it easy to track customers. You don’t need to do marketing campaigns to determine the most useful segments for your business.
Attracting Instant Attention
Geofencing allows you to trigger instant attention to your services or merchandise without much effort. The instant messages entice them to enter your store to check what’s on offer. According to research, most people read the majority of the messages within 3 minutes, which is enough to help them decide.
Contact JOHO Marketing for marketing strategies and tips that will be useful to your business.