by Pam | Oct 23, 2024 | Digital Marketing, Marketing Ideas
Did you know that back in 2016, there were 3.67 billion smartphone users? Since then, the number has jumped by at least 300 million each year, skyrocketing by nearly 74% from 2016 to 2021. So, what does that mean for your Silicon Valley business? Well, perhaps an...
by Pam | Sep 7, 2024 | Business Tips, Marketing Ideas, Social Media Marketing
You survived through COVID-related supply disruptions, inflation, hiring difficulties, rising borrowing costs, and even a surge in retail theft. Could the market be any tougher? Well, the National Federation of Independent Business’s (NFIB) Small Business Optimism...
by Pam | Aug 23, 2024 | Business Tips, Marketing Ideas
Ever scroll right past those banner ads lining your favorite website? You’re not alone. In the age of information overload, banner blindness is a real problem for advertisers. The good thing is that there are some creative strategies to cut through the clutter...
by Pam | Aug 7, 2024 | Digital Marketing, Marketing Ideas
Oscar Wilde famously said that imitation is the sincerest form of flattery. In the current market, customers expect a seamless and personalized experience, whether they’re shopping online, browsing social media, or visiting a brick-and-mortar store....
by Pam | Jul 23, 2024 | Marketing Ideas, Video Marketing
In the age of shrinking attention spans and endless scrolling, the first 3 seconds of your short-form video are a battlefield. It’s where you capture attention, ignite curiosity, and reel viewers in for the rest of your masterpiece (or disaster, if those first 3...
by Pam | Jun 7, 2024 | Digital Marketing, Entrepreneur, Marketing Ideas
Sometimes, it can feel like your Silicon Valley business is a tiny fish flailing around in the vast, online ocean of far bigger commercial giants. How many times have you felt that every time you look at the search results? Countless? Well, stop choking on those SEO...
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