by Pam | Oct 5, 2025 | Social Media, Social Media Marketing
Local businesses often struggle with social media because they lack a systematic approach. Without a clear strategy, posting becomes random and results remain elusive. Here’s a proven 30-day framework that consistently helps local businesses attract more...
by Pam | Sep 5, 2025 | Social Media, Social Media Marketing
If you’re like most Silicon Valley companies, you’ll overlook social media marketing’s sophisticated capabilities and focus instead on paid advertising. But what you need to know is that understanding the platform’s hidden mechanics can dramatically...
by Pam | Aug 5, 2025 | Social Media Marketing
Social media can build a brand superfast, but you need to do it right. There are a lot of ways to really mess this mission up, so here are five of the most common mistakes companies will make when trying to engage loyal customers and potential customers on social...
by Pam | Jun 25, 2025 | Branding, Social Media, Social Media Marketing
Your social media accounts can be a goldmine for your company. However, your social media accounts need to be the right ones for your targeted customer and optimized for engagement. Then they will start to pay off in the form of sales. So, how do you get your social...
by Pam | Feb 25, 2025 | Social Media, Social Media Marketing
Running your company’s social media account looks easy enough, right? So, is it just fine to have an intern run your Instagram, BlueSky, Mastodon, Threads, Facebook and the rest? Um … No. Do You Need an SM Manager After you spend some time on social media, you...
by Pam | Jan 25, 2025 | Digital Marketing, PPC Ads, Social Media Marketing, Video Marketing
Wouldn’t it be great if the next time you ran an ad you received 10x more responses than you usually do? Oh, Yeah! You’d be delighted. It’s like finding $1000s in your mailbox with no strings attached. Advertise Smarter Running ads gets expensive quickly. Part of the...
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