MARKETING BLOG
Big Impact, Small Budget: Marketing Hacks for the Small Business
You survived through COVID-related supply disruptions, inflation, hiring difficulties, rising borrowing costs, and even a surge in retail theft. Could the market be any tougher? Well, the National Federation of Independent Business’s (NFIB) Small Business Optimism...
Banner Blindness Blues? Here’s How to Make Your Ads Shine Online
Ever scroll right past those banner ads lining your favorite website? You're not alone. In the age of information overload, banner blindness is a real problem for advertisers. The good thing is that there are some creative strategies to cut through the clutter and...
Personalizing Your Customer’s Journey Through Data
Oscar Wilde famously said that imitation is the sincerest form of flattery. In the current market, customers expect a seamless and personalized experience, whether they're shopping online, browsing social media, or visiting a brick-and-mortar store. Personalization is...
Hook, Line, and Sinker – Mastering the First 3 Seconds of Your Short-Form Video
In the age of shrinking attention spans and endless scrolling, the first 3 seconds of your short-form video are a battlefield. It's where you capture attention, ignite curiosity, and reel viewers in for the rest of your masterpiece (or disaster, if those first 3...
How to Leverage Non-Fungible Tokens for Your Brand Engagement
Chances are you have come across a new buzzword that has been making waves – NFTs, or non-fungible tokens. The concept may sound complex, but understanding NFTs and their potential applications could be the key to unlocking a new realm of brand engagement for your...
The Psychology of Color in CTAs and How to Make People Click
How many times have you heard that every click counts? It does especially if you want your small business in Sunnyvale to get and stay ahead of the competition. To make people in Silicon Valley click, it’s vital you craft compelling calls to action (CTAs) that...
Partner Up! Building Local Business Networks for SEO Benefits
Sometimes, it can feel like your Silicon Valley business is a tiny fish flailing around in the vast, online ocean of far bigger commercial giants. How many times have you felt that every time you look at the search results? Countless? Well, stop choking on those SEO...
The Power of “Near Me” Searches: How to Capture Local Mobile Traffic
Did you know that in 2011, only 35% of adults owned a smartphone? Well, that number tripled to 90% as of May 2023, and that has significant implications for the market. We're living in a world where the closest swipeable screen is the new Taco God. That means you can...
5 Landing Page Tweaks to Skyrocket Conversions
Do you pour your blood, sweat, and tears into driving traffic to your website, only to have visitors bounce two seconds after landing? This sounds all too frustratingly familiar for most of us online marketers. But have you tried the following few choice landing page...
Stop Chasing Vanity Metrics! Learn How to TRULY Measure Social Media ROI
Do you obsessively refresh your posts to see likes and shares roll in? Get a fleeting ego boost from all those hearts and retweets? Congrats, you’ve officially fallen prey to vanity metrics. While likes and shares feel rewarding at the moment, they reveal little about...
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