MARKETING BLOG
Digital Advertising Prices Drop in 2020
Numerous major brands have dropped their advertising, leaving big ad platforms such as Facebook and Google to scramble. They stand to lose over $44 billion in advertising dollars combined. That’s a lot of cash. However, this works to your advantage as a small business...
More Local Customers Need to Find You Online
The Internet is for small businesses who have only local customers, too. The fact that 50%+ of local customers are searching with their mobile device to find a business like yours indicates you need to do certain things to ensure they find you. Let Locals Find Your...
Collecting Customers Email Addresses Makes Profits Soar
It is such a simple thing to do, sending an email to your customer. Most companies don’t give it a thought, thinking it wouldn’t make a difference or that it would bother people. Well, JetBlue ran an e-mail campaign and they increased revenue by 1,640%. The Importance...
Remove Fake and Bad Reviews
A small business depends heavily on good reviews and high scores in order to compete in the marketplace these days. This affects businesses that do only local businesses, too. Reviews are not just for companies that do business online. But sometimes people will put...
Quickly Master the Art of Marketing to Locals
Your Silicon Valley small business probably has some stiff competition, so you are going to have to master marketing to locals. You need to reach your targeted customers to get them into your business instead of the other guy’s business. Here are some tips to start...
Promos That Are More Effective Than Discounts
Discounts are a double edge sword. Sure, they drive traffic in and can work very quickly in a pinch to take in cash, but they cost the company more than the discount. So, there are better ways to drive people in and these ways are more effective than discount...
Harness Reviews of Your Company to Generate More Customers
You might not think Yelp or other company review sites really do much for you, but they do. They do a lot. In a larger city like Sunnyvale, your potential customers are reading reviews. Do you have good reviews on the Internet for your small business? How to Get...
Password Ideas for Remembering and Managing Them All
While we wait for something better than the computer version of the skeleton key, we will flail around trying to figure out what that newest password is. We shall pray to God that someone somewhere will come up with a better way than having to remember 100 different,...
How Customers’ Email Addresses Increase Your Sales
Most companies don’t bother getting their local customer’s email address and that’s a costly mistake. Every company needs to get their customers to opt into their mailing list. Here’s why. Have Customers Opt In By having your customers opt into your mailing list,...
Attract More Customers to Your Sunnyvale Business
Attracting more customers to your Sunnyvale, CA, business takes a little bit of effort, but has a very big payoff. Your marketing doesn’t necessarily have to be paying for ads. You get a lot out of just marketing your company and spreading the name around town....
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