The Internet is for small businesses who have only local customers, too. The fact that 50%+ of local customers are searching with their mobile device to find a business like yours indicates you need to do certain things to ensure they find you.
Let Locals Find Your Business
These days, you don’t have to compete with every website on the Internet for business. Locals are on the Internet actively looking for a company like yours in the Silicon Valley. If you try to put yourself in front of those searches, you can. You are no longer competing with everything on the Internet for that customer. Today’s Internet understands and will target customers for local businesses, too.
What You Need to Do
There are a couple of things that are vital in attracting those Internet searchers to your brick and mortar company.
Google My Business
Google My Business is a search results presence that is free and offered by Google. Make sure your business is properly configured in the My Business area. This is a free service. Fill out all the blanks on their form for your business. You might be able to pick up a coupon for $100 in free advertising, as well, if you were considering running ads on Google.
Be sure to add photos, too. If you’re a restaurant then include some food images. But any business needs to include a photo of the outside of their business to make it easier for customers to find them.
Website
Your website needs to be a current design from within the past 3 years. You must embrace the latest technology like mobile friendly and responsive design. The images need to be professionally shot and there should be a lot of them that show your wares and the inside of the company.
Where to Get Help
When you need a boost in sales, the Internet is the fastest way to bring in the new customers. Make sure your business has a good presence on the Internet for Sunnyvale. Then they will find you and they will come. Give Michael a call at JOHO Marketing for help.
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