Well, the day has finally arrived. Facebook’s popularity is beginning to fade. The kids are moving on. So, where did they go?
What Social Media is the Hot One Now?
Facebook’s users are 41% seniors. Just 10 years ago, the kids ruled Facebook. Now that mom, dad, Aunt June and grandma are on it, the kids are fleeing to a less supervised corner of the net. So, where’s the hot spot for them to hang out until long after the streetlights come on?
The hottest social sites for those under 50 are:
- Youtube
- TikTok
- Snapchat
Instagram is all about pictures and hashtags. If your company is full of pretty things like jewelry, wedding planning or celebrities, you will hit your target market with Instagram.
Youtube isn’t your typical social media site, but the target market are all on there using it like a search engine. Put up how-to videos and create movie trailer style videos for your products and services.
TikTok is the social media site that is mentioned most often today. Celebrities are there in full force putting up fun videos to engage their fans. You should probably be there, too.
Snapchat is a messaging app where the messages will disappear after a short period of time. People are using it to interact with friends and have fun. This is an app where you should buy advertising to reach them.
Follow the Crowd
When your target market consists of people under 50, you’ll need to follow the herd to where they end up next. And right now, they’ve migrated to Instagram, Snapchat and especially TikTok.
Your business must be where the customers are, so start accounts on these social media sites and start interacting with them. If that isn’t easy then run catchy, interactive advertisements to reach them.
When you need help navigating social media to keep in contact with your customers, give Michael a call for help. Michael knows how to reach and engage your customers on social media to build your brand.
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