The bad news is there are specific things that need to be done with a website in order for the search engines to send traffic to your website. The better you are optimizing your website for search engines, the more traffic you’ll receive from them. But there is more good news than bad news on this topic.
Search Engine Optimization for Beginners
The good news is that these days optimization is relatively simple. In a nutshell, keep the content 100% related to what you sell. If you’re selling auto parts and you start putting cooking recipes up on your website, search engines will ignore you. Everything you put on your website must be auto parts related in one way or another.
But wait, you’ve read websites that talk about linking back schemes, keywords and so many other “must do tasks.” It did used to be that way, now not so much. Most of what you read on the Internet about search engine optimization (SEO) is very outdated and will likely hurt your SEO now, not help it. Link-back schemes are one of those things that will get you kicked out of the Google search engine permanently. The rest really isn’t necessary anymore, for the most part.
The content of the page needs to be very clear, give the features and benefits of your products and services and tell the customer to buy or contact you. Headings need to be related to what you sell. For instance, for a headline for an auto parts store use: Auto Parts Available in All Locations. Do not write a headline like: Where are You Located? Headings and headlines are given extra importance. Make sure they can stand alone in saying what your company’s product is.
Keywords are important, but in a more complex way. If you’re selling shoes, you don’t keep saying shoes over and over on your pages. Write anything that means shoes or are related to shoes such as: sandals, boots, footwear, socks, hosiery, slippers, silicone protectant, etc. Search engines are very sophisticated now, so write naturally and the search engines will understand what your company is about. And they’ll send you the potential customers you want.