When you’re busy taking care of business, concerns about your website get shoved aside for more pressing matters. With COVID-19 slowing it all down temporarily, now is the time to take a good look at that website to make sure it’s doing its job.
Your Website’s Magic
Over 90% of consumers are searching online when they are looking for a local business. If you don’t have a website for your small business, you’ll be missing close to 90% of the people who are looking for products and services you provide.
So, you can see the importance of having a functional website. If you want to grow your business, you must have one. But what about an old, outdated site? Is that good enough?
The answer in a word: no. Old, outdated websites, or ones that aren’t maintained properly, show the potential customer that you might be out of business. Or if you’re still in business, your services are probably far less than good. Your website reflects your products, services and your customer care. That website suggests to the potential new customer your attention to detail, care for your company and how you’d handle transactions with them.
Websites must be thought of as a storefront. If your storefront looks abandoned, they’ll assume it is, or worse, you’re operating in it and that’s a frightening thought.
After the Pandemic
As the economy slowing re-opens, your small business will start seeing more and more customers. If your website has an up to date look with a responsive and mobile friendly design, you’ll start pulling in all sorts of new, eager to shop customers.
Give Michael at JOHO Marketing a call to discuss if it’s time for your company to have a website makeover. We have many services you’ll find helpful in building up your customer base, so that you’ll be busier than ever.