MARKETING BLOG
The Ultimate Secure Way to Protect Your Login Credentials – Part One
There are good ways and not at all good ways to protect your passwords and other login credentials. Here are the best ways to protect your most sensitive information currently. How to Lose Your Login Credentials You will lose at least one set of login credentials...
How To Appear Higher in Local Google Search Results
It is easy to feel like Sisyphus pushing the boulder up the hill for all time when you’re trying to get some business from the internet. But it doesn’t have to be all that difficult! You just need to know how to maneuver Google’s business features. The Local Search...
Remove a Bad Google Review
All is not lost when you see a review left on Google that is very unfair to your business. You can have it removed! But there are conditions set in place by Google. Here’s How to Get a Review Removed from Google You work hard to please your customers and clients. It...
The Biggest Danger AI Brings to Small Businesses
You’re being told from many that AI can do so much to ease your labor costs or run your company more efficiently. But is that really true? What’s the downside? AI Has a Tremendous Downside for Businesses If you’re not paying attention after you hook up your website to...
Do You Really Need a Social Media Manager?
Running your company’s social media account looks easy enough, right? So, is it just fine to have an intern run your Instagram, BlueSky, Mastodon, Threads, Facebook and the rest? Um ... No. Do You Need an SM Manager After you spend some time on social media, you start...
Is Your Local Business Being Seen in Google Search Results?
It’s essential that your local mom and pop business is on the Internet. It might sound crazy, because you are dealing with only local customers. But this is the way the world works right now. Your customer might be sitting in the park down just 100’ away from your...
Getting More from Your Advertising Dollar
Wouldn’t it be great if the next time you ran an ad you received 10x more responses than you usually do? Oh, Yeah! You’d be delighted. It’s like finding $1000s in your mailbox with no strings attached. Advertise Smarter Running ads gets expensive quickly. Part of the...
Brand Storytelling in 15 Seconds or Less: Mastering Short-Form Content
Someone said something interesting about our reducing attention spans. That our minds now have more tabs open than a teenager's browser. So, in a world where attention spans are shorter than a goldfish's, brands must master the art of lightning-fast storytelling. How...
Ad Fatigue and Social Burnout: Keeping It Fresh in Saturated Markets
We've all been there – scrolling through social media only to see the same ads over and over until we're completely numb to them. This phenomenon, known as "ad fatigue," is a growing challenge for brands in today's crowded digital marketplace. So, how does your brand...
Writing for Both People and Search Engines in the Age of AI
As a business owner, it’s possible you’ve asked yourself hard questions. Like how do some websites always show up first when you search for something online? Not that they offer something better. Well, it's called SEO, which stands for Search Engine Optimization. But...
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