MARKETING BLOG
Local Keyword Magic: Boosting Your Business with Targeted Research and Optimization
Local keyword research and optimization is the new sheriff in local businesses, and you need to keep your affairs in order. Losing online visibility can be fatal for your business in the digital age. So, what’s the secret? The new magic to capturing the attention of...
Micro-influencers vs. Macro-influencers: Which One is Right for Your Brand?
If you haven't noticed, it has been raining influencers in social media marketing, and the overflows are sweeping away traditional celebrities in the space. Smart businesses are using influencer marketing in their marketing strategies. Often, the main challenge comes...
Augmented Reality Advertising: How to Create Interactive and Engaging Campaigns
While augmented reality (AR) is not currently considered an emerging tech, its impact on the marketing landscape is ballooning into inconceivable proportions. The concept behind AR is to overlay digital information onto real-world scenarios to inspire and captivate...
The Role of UX Design in Building Customer Loyalty for Small Businesses
The battle for customer loyalty is fought and won in the world of UX design, among other realms! The quality of your visuals can help establish a loyal customer base—a center pole for any small business. UX design is about creating a user-friendly, intuitive, and fun...
Implementing Responsive Design Improves the Customer Experience on Multiple Devices
A strong online presence is a vital cog for small businesses. But what does a strong online business entail? Among others, a solid online presence is about a great-looking website that's easy to use on various devices. We're talking about a responsive design!...
Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Digital disruption has accelerated over the last few years. One day you're doing fine in your business, optimizing the latest tools. A few months later, you're playing catch-up because you got too comfortable. Lagging in tech and tools can wipe off some of the...
Chatbots and Conversational Marketing for Small Businesses
AI and automated tasks are here with us. That's the reality. For some, the idea of robots can be intimidating; for others, it spells opportunity. Businesses need to be at the top of things when it comes to technology. This is the only way to resist losing out to...
How to Achieve Personalization in Digital Marketing While Respecting Consumer Privacy
Personalization is the latest trend for more targeted messaging. Digital marketers are now on the lookout for more personalization opportunities in the race for market leadership. And since personalization relies on big data, there are privacy concerns involved. So,...
Lights, Camera, Action: How Video Marketing Can Boost Your Business
You’ve heard that video killed the radio star, and probably you’ve also heard that it’s been a boon for business. It’s a double edged sword! Use of videos in marketing can push your brand to the top, and if you’re not using it already, you’re missing a lot. But how is...
Use Facebook Ads to Build a Mailing List of Pre-Qualified Leads
While a mailing list of pre-qualified leads is the big cheese of any business to build customer loyalty and better sales, the only significant huddle is time and cost. So, how do you create an opted-in mailing list fast without breaking the bank? The secret- Facebook...
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