Like most businesses, you have a limited budget for advertising. So, it is so important to get the biggest return on the dollar spent. Not everything turns to gold in Google’s advertising choices. Here are some tips.
3.75% vs 1.77% Conversation Rate
There is a bit of a difference between Google Search text ads and Google’s display ads. When it comes to conversions, studies have shown that Google’s text ads in their search engine results work more than double the amount in number of conversions.
What this means is that you are definitely getting more sales by using Google’s ads in those search results. Their display ads, which would be banners or other small images displayed on pages for those who publish content.
Is Google The Best?
Whether or not Google is the best place for your advertising dollar is matter of opinion and it will depend on what you’re selling. For instance, if you’re selling a very unique item with a small customer base then a display ad on websites that are dedicated to products similar to yours would be the best place. If you’re selling shoes, showing up in Google search would be perfect.
Google is the #1 choice for digital advertising. Their estimated market share is 69.04%. And that is nothing to sneeze at. On average, 63% of people click on Google ads and they have a 90% worldwide reach. You can get a lot of clicks and sales through Google search advertising!
Compelling
The keyword of the day is “compelling,” however. Your ad, whether in search results or a display ad on the side of a page, must be compelling. It needs to let your targeted market know that you have what they are searching for. And that they need to contact you right now. Of course, not in those words but this is what it needs to accomplish.
Need Advertising Help?
If you need some help putting together and running digital advertising on Google, give Mike a call at Joho Marketing. He will get some business coming in fast.
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