Make Your Ad Pop Up on Mobile Phones Near You

Wouldn’t it be wonderful if people who are walking by your business get a notification that there is a sale at your business? They look up and you’re right there ready to serve them. It is possible to do that!

Geo-Fencing and Geo-Targeting Advertising

If you’re not using Geo-Fencing or Targeting with your advertising, you’re one of the rare marketers who do not. Studies have shown that 84% of marketers use geo-targeting as part of their advertising campaigns. Furthermore, of that remaining 16% who don’t, 90% plan to start using it.

Is It Worth It to Target Mobile Phones Nearby?

People do see these ads pop up on their mobile phones when geo-fencing is engaged. When asked, 96% of people said they have seen ads appear on their mobile phone when they were near the business.

So, is it worth the effort? Definitely yes, very worth it. Typically, the number of mobile phone users in an urban area like Sunnyvale is 91%. This means the potential is high for engagement.

Geo-targeting or fencing is somewhat easy to set up and gives you plenty of unique exposure to your advertisements.

Various Ways to Target Consumers

When you run ads that target mobile users, there are many options to narrow in on the type of consumer you want to target. This keeps ad spend down and engagement up!

So, here are some unique ways to target your potential market.

Various Shapes of Targeting

Of course you want a wide radius around your business for targeting ads to local customers. But you can also use a pentagon shape around a concert venue when you have the band’s merch to sell. Or possibly, a small square around your competitor if you want to outsell them that particular day. There are many options.

IP Address Targeting

By targeting IP addresses your ads can pop up on desktops or mobiles using a network at work. It’ll still catch some wifi users, but mainly it targets someone who are using a desktop on a server at work. This can be very helpful if you are selling wholesale products, business insurance, fleet services, employment services, lunches, etc.

Let’s Talk Geo Advertising Options

Using location data is a lot more complex than you might imagine. With Geo-Targeting and Geo-Fencing at work with your advertising you can keep your ad cost down while reaching the perfect customers nearby. Give us a call and Mike will explain how to use these effective ways of advertising.