Now that the conveniences of Alexa, Siri and Google voice products are gaining in popularity, people are now asking for what they need instead of typing what they want into a search box. This changes everything for local business like yours in Sunnyvale.
Voice Search
You might think this doesn’t matter to your business – that people will find you. But it matters a lot and they probably won’t see your business in the voice search results. If you want these potential customers to find you, you’ll need to optimize for “voice search.”
Why Voice Search Matters
Current expectation is that voice commerce will reach $80 billion in sales within the year. This means local businesses are missing out on a lot of local sales, marketing and customer satisfaction rates if they haven’t yet optimized for voice search.
How Voice Commerce Works
Aside from the typical searches spoken to Siri, Alexa or Google Assistant, small businesses can optimize with Google Assistant and Amazon’s Alexa. This makes connecting with your customer service reps a snap, not to mention all the extra exposure you’ll receive. For most Sunnyvale businesses, this is a market scenario that they have not yet tapped into.
With more and more people setting up their homes to be “smart homes” searches by voice are far more common. It is very easy to order a bag of dog food while cleaning up the kitchen after dinner. There’s no need to wipe your hands and reach for an iPad or phone. People now just tell Google Assistant, Alexa or Siri. And if your company is optimized for these services before your competitors, those local customers are all yours.
How to Get in on the Voice Search Results
If you’d like to come up in these searche results, you’ll need to make sure your website is mobile-friendly, claim and optimize your Google Business Profile, and setup for voice ordering. If you need some help, Joho Marketing can do it all for you. Just call us for a quick consultation.
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