Your social media accounts can be a goldmine for your company. However, your social media accounts need to be the right ones for your targeted customer and optimized for engagement. Then they will start to pay off in the form of sales.
So, how do you get your social to start paying off for you? It takes a little time to turn a dull account around, so here is what you need to do.
The Best Social Platforms
It is hard to keep up with the popularity of platforms, but there are some standards in Sunnyvale. Of course, your business might have some unique places your customers hangout, so be sure you’re visible on those platforms and social groups, as well. Just ask your customers, they will let you know where they spend their scrolling time.
This is exactly where you want a presence when you need to reach tech professionals and recruiters.
People in Sunnyvale are using Facebook for its community engagement, local groups and upcoming event notifications.
Here is where you want to showcase your products. Instagram has the tools your need to make your products really stand out. And you’ll get them in front of Sunnyvale’s young demographic.
X
X can be a treacherous place to scroll, but your local customers are still on there fighting it out. You can get in front of them by using local hashtags.
Nextdoor
This is an alternative to Craigslist and Facebook Marketplace. People tend to enjoy the neighborhood setup of Nextdoor. Running ads and posting messages about your service business are particularly effective here.
Branding is Vital
It is vital that your branding is consistent across all platforms. Use the same brand colors, logo and message on your website and all your social accounts. Potential customers need to recognize that is it really you.
It is just as important is to make certain every platform has your correct website url, address, phone number and contact information. The point of social is to get them to interact with you. So, make certain they can easily find you.
Next Steps for Social
Once you’re optimized, you will need to build your following and engage them properly. Give us a call at JOHO Marketing for help in branding and engagement. We’re here to help.
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