Social media can build a brand superfast, but you need to do it right. There are a lot of ways to really mess this mission up, so here are five of the most common mistakes companies will make when trying to engage loyal customers and potential customers on social media platforms.
1. Posting Without a Strategy
When you post on social media, it needs to be a well thought out plan. Just randomly posting whatever pops into your head is for top celebrities. And even with them it will backfire from time to time. Your business needs to strategize and plan them ahead of time and run them by the committee first.
2. Ignoring Your Audience’s Preferences
Listen to your customer base! Pay attention to your analytics to know who they are and what they like and don’t like about your products or services.
3. Over-Promoting Your Products
Engagement means actually engaging with your followers. Just throwing ads in front of them is not engaging at all. You need to do that from time to time, but mostly you need to interact with them. They will shop!
4. Inconsistent Posting Schedule
This is related to #1. You need to post on a regular basis, at least once per day but most companies who are successful at social engagement post several times per day.
5. The Use of Irrelevant Hashtags
If you are throwing every trending and unrelated hashtag on your posts, you are just annoying people and appear desperate. This will have the opposite effect of what you’re trying to accomplish. You must keep this tight and only use ones that are 100% relevant to your post.
We Can Help Boost Your Social Media
Posting on social media is an art. Joho Marketing can help keep you in front of your social media following. We know what makes them click and what makes them contact you for an appointment or buy your products on the web. Call us today.
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