How To Appear Higher in Local Google Search Results

It is easy to feel like Sisyphus pushing the boulder up the hill for all time when you’re trying to get some business from the internet. But it doesn’t have to be all that difficult! You just need to know how to maneuver Google’s business features.

The Local Search Goldmine

Climbing the search results ladder is far easier for local searches than nationally or internationally. At least it is in Google, which is the most popular search engine and it pretty much rules the internet currently.

One of your priorities needs to be landing at the top of the search engine results.

Tip:

Everyone thinks they should promote their business name, which is a mistake. You need to promote what a potential customer might put into the search engine to find a business like yours. If you’re Maggie’s Donut Shop, focus on mentioning donuts all over your website and in your search engine optimization.

Your Google Business Profile

If you haven’t signed up for a Google Business Profile yet, do so now. This handy feature will put you on the Google map – literally. And it has other advantages waiting for you.

If you haven’t visited your Google Business Page in a while, you should check it to ensure it is pulling in customers as best as it could.

Make sure your business name, address, phone number and website are 100% correct.

Verify your business location(s).

Make sure your hours are always accurate. Remember to change them for holidays, and when you make any changes in days or times you’re open.

Add multiple links to your profile. Add things like Booking appointments, Delivery, Pickup.

Respond to Reviews!

Don’t be shy. Thank people who leave good reviews, apologize when there’s less than stellar review. Google likes to see you active here.

Photos!

Certain types of photos are important to add. So, add images of your store, customers, your company vehicle, etc. You can NOT add ads and sales. You CAN add a picture of a shelf in the store with products on it.

If you need help pumping up your Google Business Profile, schedule a consultation with Michael at Joho Marketing.