Local search engine optimization (Local SEO) is the vital SEO component when you are competing for customers in the Sunnyvale, CA market. Take advantage of these special rules for local businesses to get the exposure you need.
Search Engine Optimization for Locals
Having JOHO Marketing make your business appear in search engine results that locals are doing can mean everything to your small business. It’s the difference between struggling to get customers – to having a feast of sales daily!
Why Is Local Optimization so Important
If you’ve been in business for twenty years or more, you might not understand the importance of using Google’s special targeting. So, here’s the deal, when a potential customer needs a product or service locally, like an insurance agent, auto mechanic or have lunch at a restaurant – they are targeting their search with “near me” or “in Sunnyvale” or something similar.
Google handles these search differently. They aren’t giving your potential customers results from the entire world. These search results will display only the local businesses that meet the search query’s words.
The problem for you is this. If you have not set up as a local business in Google Business just yet, you won’t be included in those searches. Your potential customers don’t have a phonebook’s yellow pages to find you. They almost always do an Internet search.
How to Be Included in Local Search Results
The first thing you need to do is to “claim” your Google Business Profile. This will get you on the map – literally. Your business will appear on Google Maps – and all the other maps.
Google Business will allow you to receive customer reviews for your services. These reviews are very important to potential customers. Today customers want to see a lot of 4-star+ reviews.
And then you’ll start appearing in local search results when potential customers search for a product or service from a business like yours.
The Fastest Way to Get Started
JOHO Marketing is an expert in digital marketing and will help you get set up properly right away. Then you’ll start reaping the rewards of being optimized locally.
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