by Pam | Nov 23, 2023 | Facebook, PPC Ads
When you’re running Facebook ads it is very easy to run up costs very quickly. And oftentimes the high costs are unnecessary. So, here’s how to save possibly $1,000s on your ads. In a Word: Demographics When you’re advertising you need to make sure you know exactly...
by Pam | Feb 7, 2023 | Facebook, PPC Ads
While a mailing list of pre-qualified leads is the big cheese of any business to build customer loyalty and better sales, the only significant huddle is time and cost. So, how do you create an opted-in mailing list fast without breaking the bank? The secret- Facebook...
by Pam | Jan 23, 2023 | PPC Ads, Social Media Marketing
In contemporary business, PPC (pay-per-click) ads and SMM (social media marketing) ads are a gold mine in online advertising. When used effectively, PPC and SMM can reach the target audience and give you a competitive edge in the market. PPC and SMM may seem similar,...
by Pam | Jan 7, 2023 | Digital Marketing, Facebook, PPC Ads
While various methods exist to advertise your business to a large and targeted audience, Facebook often ranks at the top. The social media platform boasts a massive user base and the ability to target specific demographics. It is, therefore, the perfect platform to...
by Pam | Aug 23, 2022 | Digital Marketing, PPC Ads
While most people think that Google and Facebook ads compete for the same market, it’s usually not the case. Each uses different technologies and tools to reach the audience, producing different results. Businesses don’t have to make the difficult decision of choosing...
by Pam | Jun 23, 2021 | PPC Ads
The pay-per-click (PPC) model revolutionized digital marketing, and now advertisers don’t have to grope in the dark like it was in the past. With PPC, the relationship between the visits and what you pay is solid. But that is far from being the only advantage of PPC....
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