In contemporary business, PPC (pay-per-click) ads and SMM (social media marketing) ads are a gold mine in online advertising. When used effectively, PPC and SMM can reach the target audience and give you a competitive edge in the market.

PPC and SMM may seem similar, but that’s not the case. The two are as different as chalk and cheese.

The Difference between PPC ads and SMM ads

Where you mostly find them

You’ll typically find PPC ads on Google and other search engines. The PPC ads appear atop the organic listings when you type a particular phrase or keyword. With PPC ads, you only pay for the ad clicks, which means a lot of exposure on a budget.

SMM ads, on the other hand, work well with social media platforms. These ads are characteristically more interactive and visual and provide more targeting than their PPC counterparts.

Best use

Since SMM ads are more interactive and visual, they are best placed on establishing engagement and brand awareness. This isn’t easy to achieve with PPC ads.

PPC ads aim to get as many clicks as possible and drive traffic to your site, but increasing brand loyalty and building relationships with clients is best left to SMM ads. The goal of SMM ads is engagement with the brand. This includes sharing, commenting, and liking your social media posts.

Targeting options

PPC ads allow you to pick keywords for your post to show up when your target audience searches for the term. But on the other hand, SMM ads have better user targeting based on behaviors, interests, and demographics.

That means PPC ads may have more market targeting, which translates to better conversion rates.

PPC and SMM ads are powerful online advertising tools that can help reach more buyers and drive more sales. However, each is different and serves different purposes. Ideally, use PPC ads to generate more traffic and SMM ads to build relationships.

Let us know at Joho Marketing if you need more help with online marketing.