by Pam | Aug 23, 2022 | Digital Marketing, PPC Ads
While most people think that Google and Facebook ads compete for the same market, it’s usually not the case. Each uses different technologies and tools to reach the audience, producing different results. Businesses don’t have to make the difficult decision of choosing...
by Pam | Jun 23, 2021 | PPC Ads
The pay-per-click (PPC) model revolutionized digital marketing, and now advertisers don’t have to grope in the dark like it was in the past. With PPC, the relationship between the visits and what you pay is solid. But that is far from being the only advantage of PPC....
by Pam | Apr 23, 2021 | PPC Ads
Pay-per-click is one of the most widespread internet marketing models, which works by allowing the advertiser to purchase visits to the site instead of getting them organically. Usually, a small fee is paid to the search engine with every ad click sending the visitor...
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