While most people think that Google and Facebook ads compete for the same market, it’s usually not the case. Each uses different technologies and tools to reach the audience, producing different results.

Businesses don’t have to make the difficult decision of choosing between the two and instead can leverage them to get the best of the two worlds.

Google Ads

Typically, Google is the defacto search engine leader and is miles ahead on online ads. Through Google’s immense reach of over 40,000 search queries every second, advertisers can access a wealth of potential buyers searching for goods.

The search engine’s offerings network is two-pronged: search and display. With search, advertisers bid millions of targeted phrases and keywords.

The display network focuses on visual ads, including banners spanning 98% of the web. As such, the network is an excellent choice for advertisers looking to accomplish various goals such as brand awareness.

Facebook Ads

Facebook may be a newcomer to the ad space but is already a paid social pioneer. Facebook ads are now at the core of digital marketing strategies for numerous businesses.

With a universal audience of over a billion active users, the platform is unrivaled on social media. Its main strength is the potential for businesses to use granularity to target customers.

The amount of detail with which users share their life information, including beliefs, likings, tastes, ideologies, and values, on Facebook is immense. This provides a unique opportunity for targeted advertising and messaging.

The platform’s ads are visually powerful, and this hugely helps create compelling marketing content.

The Lowdown

Facebook and Google ads are powerful marketing tools to reach your audience, and so viewing the two as complimentary as opposed to rivals is vital to getting the best out of the two. Don’t silo to just one ad channel. Instead, use Facebook for nuanced targeting and tracking insights and Google to expand the reach. Why use one while you can use both?