MARKETING BLOG
What is the Difference Between PPC ads and SMM Ads?
In contemporary business, PPC (pay-per-click) ads and SMM (social media marketing) ads are a gold mine in online advertising. When used effectively, PPC and SMM can reach the target audience and give you a competitive edge in the market. PPC and SMM may seem similar,...
The Benefits of Running Facebook Ads
While various methods exist to advertise your business to a large and targeted audience, Facebook often ranks at the top. The social media platform boasts a massive user base and the ability to target specific demographics. It is, therefore, the perfect platform to...
The Importance of Keeping Fresh Blog Posts
As a business, maintaining a blog on a website can have numerous benefits, and it helps significantly to give it the necessary attention. Original blog posts can give you that extra competitive edge and the continuity your business needs. So why should you keep your...
Marketing Plan Template
An effective marketing plan is the bee's knees of a competitive business because it guides strategy, identifies customers and provides valuable insights into the current market. Typically, the marketing plan is the platform on which brand awareness and identity are...
How to Increase Your Business Reputation
A good business reputation is worth its bottom line and should be guarded at all costs. A good reputation attracts the top of the cream in the job market, achieves lower employee turnover, and easily attracts customers. Your reputation is part of your competitive...
Google Verified Listings Benefit Your Business’ Local SEO
If you're running a local business, you probably know the benefit of visibility in search engine results. And one of the best ways to improve your visibility is by getting your business listed in Google My Business (GMB). But did you know there's another way to get...
Benefits of Optimizing Your Content for Voice Search
Sure, you could rely on Google to keep up with the latest changes in how people search for things online. But why take the chance? Why not make sure your website is ready for anything, including the rise of voice search? Here are some benefits of optimizing your...
Time-Tested Digital Marketing Ideas for Your Business
Do you feel like you’re doing everything you can to market your business online, but it’s not quite working? Are you looking for new, innovative ways to reach your customers? If so, you’re in luck – we’ve compiled a list of some of the best digital marketing ideas out...
How to Improve Business Sales
Sales are the lifeblood of any business, but unfortunately, generating sales is not always as easy as it may seem. Most small companies in Silicon Valley and elsewhere find moving to the next level of sales a slippery slope. So, what are some of the best practices for...
What a Social Media Manager Does for Your Business
Social media is now the bee's knees of competitiveness in contemporary business. Up to 51% of the respondents in a 2020 study said that social media influenced their purchase decisions. Your business can make significant gains or losses to the competition by simply in...
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