MARKETING BLOG
Cleaning the Online Reputation of Your Business
A good reputation is the key to an efficacious brand. Typically, how your company appears in web search results can translate to more business or loss of customers. It worsens if the negative reviews or information appear higher in the search results. Professional...
Using Foursquare and Yelp for Social Media Marketing
Location-based social media platforms are ideal for brick and mortar establishments. They are easy to use and can help your business grow and achieve competitiveness in a short period. No doubt Google Places is the undisputed leader of discovery tools, based on scale...
PPC Keyword Research Tips
Pay-per-click is one of the most widespread internet marketing models, which works by allowing the advertiser to purchase visits to the site instead of getting them organically. Usually, a small fee is paid to the search engine with every ad click sending the visitor...
Enrich Your Brand with Website Design
Your brand is one of the most critical elements of your website. It's what distinguishes your business from the competition. The way you present your business online is mainly based on how you prefer to draw attention and how you want to be viewed. Here are a few...
Building Your Mailing List: Proven Methods
It’s official; email marketing has the highest return on investment among all the other marketing channels. No other medium comes close, and that explains why a vast mailing list is desirable. Clearly, the big bucks are on the list. Unfortunately, the list depletes by...
Financing and Help for Your Silicon Valley Business
COVID-19 has affected businesses greatly, with some going bankrupt and others struggling. People that had planned to establish a business were forced to shelve the idea until later. But what if I told you there was a way around the groom? The basic foundation of...
Small Business Marketing and Advertising Tips
Advertising has evolved over the years to be a vital cog in the wheel that is the modern economy. Unlike in the past, more funds are spent on social media platforms, where there is more engagement for your business. So, how do you use contemporary advertising or...
Small Business Trends You Shouldn’t Ignore for 2021
2020 may go down in history as the year that particular digital trends crept up and accelerated into the mainstream. New behaviors such as teleconferencing and zoom that took many years to take hold are now becoming second nature. As a business, it is time to rethink...
3 Top Digital Marketing Trends For 2021
Covid-19 has changed the business landscape, where more products and services are now online. Many employees will also continue to work online or in a blended system for most of 2021. There are now more insights on customer responses after a year into the coronavirus...
Geofencing Brings in Customers from the Street
Geofencing is the latest technology trend that your business can leverage to bring in more customers. Typically, geofencing is a virtual boundary that you draw around your business location that serves smartphone users with relevant ads. The technology notifies users...
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