MARKETING BLOG
Are Advertisements Worth the Money
When setting up your marketing plan, should you put aside money for advertisements or is it an old fashioned waste of money. Make every dollar count in your marketing plan.
Marketing Mix Makes Your Company Successful
Marketing Mix is a term coined in the height of modern marketing in the 1950s by Neil Borden, the President of the American Marketing Association. This term is the process of bringing a product to the marketplace and getting it into a customer’s hands. Marketing Mix...
Branding Can Make or Break a Business
Branding is relatively simple, right? It is the company name on your products, store sign and checking account, right? Well, it isn’t as simple as that. You hear a lot about brand identity lately, but what does it really all mean? Branding This is one part of business...
Digital Marketing Presence VS Sales Rep
A Knock on the Door A man who operates a carpet cleaning business is canvassing the homes in my neighbourhood and interrupted a conference call I was attending this afternoon. I work from home and I was displeased that the knock on my door was from a solicitor and not...
I Hope My Competitors Don’t Figure This Out
“I just don’t really care anymore about Google algorithms,” my friend said as he took in another bite of his lunch. I was shocked. This guy, the owner of a chain of three car repair shops, had always been pretty good at figuring out how to land his website onto the...
Four Reasons Why Small Businesses Need A Digital Marketing Strategy
Four Reasons For A Digital Marketing Strategy First and foremost, digital marketing relies on strategies that work well across the Internet and on mobile devices. For businesses with big plans and small budgets, this type of marketing has many benefits. Here are just...
Why Social Media is Important to Small Business
Social media has become a vital part of marketing and customer service these days. If you have not put a professional in charge of your Twitter, Facebook and other social media accounts, here is why you definitely should. Social Media The hot target market right now...
Mobile is the New Word in Website Design
Mobile is a word you are hearing a lot about lately, because Google decided to drop websites that are not mobile friendly. Well, they didn’t drop them altogether, but they no longer let them show up in the first several pages of search engine results. If your website...
Blog Writing Tips to Increase Market Share
Blog writing tips always include which software is best and how to design it, but what about what a blog will do for your small business? Here are some advantages a company blog will give you in the marketplace. Blog Writing Tips A company blog offers many...
Why I started JOHO Marketing
Marketing the Old Fashioned Way It seems like it was only yesterday when small businesses were comfortable marketing regularly with their preferred print, radio or TV media solution; they were feeling good that each month they would receive a fair amount of new...
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