There is an easy email marketing system. It doesn’t have to be all that complicated. What you’re really trying to accomplish with your email is to stay in touch with your customers so that they don’t forget you and get swept up by the competition. So, you just need to do something simple.
Easy Email Marketing
Easy email marketing can be as simple as sending out a little newsletter once per month. Maintain a customer mailing list on MailChimp.com and send your customers one small story each month. Most business owners can find time in the month to write one short article that isn’t even a page long. Also put a little coupon code on there to keep them looking forward to receiving your newsletters. That’s it! Simple, huh?
If you are just not handy with the keyboard, you can put your employee on that job who was an English major in college. There are some people who actually love to write. Also, JOHO Marketing has an easy email marketing program that is inexpensive. If you have no one in the company that can write the newsletter then contact Michael at JOHO Marketing for a quote. What you spend on the newsletter will come back many fold with repeat business and happy customers.
Customer Newsletters
Getting a customer to sign-up to receive your newsletter emails is easy, too. You need to install the Bloom Plug-In. When a person gets to your website, the newsletter sign-up pops up on their computer screen and they will fill out the form. This information goes directly to your MailChimp account. When it is time to send a newsletter, you log into your MailChimp account, paste your articles into the newsletter form and send. Contact Michael at JOHO Marketing to talk about how easy email marketing can be for your company.
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