MARKETING BLOG
Writing for Both People and Search Engines in the Age of AI
As a business owner, it’s possible you’ve asked yourself hard questions. Like how do some websites always show up first when you search for something online? Not that they offer something better. Well, it's called SEO, which stands for Search Engine Optimization. But...
How Small Businesses Can Win Big with E-E-A-T and AI
Ever heard of the saying, “trust is earned in drops but lost in buckets—so don't spill it?” The thing is, the content that you put out there to your customers can make or break your reputation. So, how can you make sure your reputation stays intact? The answer is in...
Mastering Facebook Ads Manager: Your Key to Effective Social Media Marketing
Most small businesses in Silicon Valley don’t realize how powerful Facebook Ads Manager is, especially when looking to reach their target audience on the world's largest social media platform. So, as a small business owner or a marketing professional, how do you use...
The Mobile Marketing Playbook: Winning Tactics from App Store to SMS
Did you know that back in 2016, there were 3.67 billion smartphone users? Since then, the number has jumped by at least 300 million each year, skyrocketing by nearly 74% from 2016 to 2021. So, what does that mean for your Silicon Valley business? Well, perhaps an...
How User-Generated Content Shapes Consumer Psychology
User-Generated Content (UGC) has gradually become a powerful force in shaping consumer behavior and decision-making. But did you know that this authentic, real-world content created by customers has a profound psychological impact on potential buyers? Here’s how:...
How You Create a High-Converting Landing Page
By now, it must be clear to you that a well-designed landing page is the difference between a bounce and a conversion. But how do you create one that becomes your finely tuned conversion machine? 1. Compelling Headline Start with a clear, benefit-driven headline that...
Big Impact, Small Budget: Marketing Hacks for the Small Business
You survived through COVID-related supply disruptions, inflation, hiring difficulties, rising borrowing costs, and even a surge in retail theft. Could the market be any tougher? Well, the National Federation of Independent Business’s (NFIB) Small Business Optimism...
Banner Blindness Blues? Here’s How to Make Your Ads Shine Online
Ever scroll right past those banner ads lining your favorite website? You're not alone. In the age of information overload, banner blindness is a real problem for advertisers. The good thing is that there are some creative strategies to cut through the clutter and...
Personalizing Your Customer’s Journey Through Data
Oscar Wilde famously said that imitation is the sincerest form of flattery. In the current market, customers expect a seamless and personalized experience, whether they're shopping online, browsing social media, or visiting a brick-and-mortar store. Personalization is...
Hook, Line, and Sinker – Mastering the First 3 Seconds of Your Short-Form Video
In the age of shrinking attention spans and endless scrolling, the first 3 seconds of your short-form video are a battlefield. It's where you capture attention, ignite curiosity, and reel viewers in for the rest of your masterpiece (or disaster, if those first 3...
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