MARKETING BLOG
Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Digital disruption has accelerated over the last few years. One day you're doing fine in your business, optimizing the latest tools. A few months later, you're playing catch-up because you got too comfortable. Lagging in tech and tools can wipe off some of the...
Chatbots and Conversational Marketing for Small Businesses
AI and automated tasks are here with us. That's the reality. For some, the idea of robots can be intimidating; for others, it spells opportunity. Businesses need to be at the top of things when it comes to technology. This is the only way to resist losing out to...
How to Achieve Personalization in Digital Marketing While Respecting Consumer Privacy
Personalization is the latest trend for more targeted messaging. Digital marketers are now on the lookout for more personalization opportunities in the race for market leadership. And since personalization relies on big data, there are privacy concerns involved. So,...
Lights, Camera, Action: How Video Marketing Can Boost Your Business
You’ve heard that video killed the radio star, and probably you’ve also heard that it’s been a boon for business. It’s a double edged sword! Use of videos in marketing can push your brand to the top, and if you’re not using it already, you’re missing a lot. But how is...
Use Facebook Ads to Build a Mailing List of Pre-Qualified Leads
While a mailing list of pre-qualified leads is the big cheese of any business to build customer loyalty and better sales, the only significant huddle is time and cost. So, how do you create an opted-in mailing list fast without breaking the bank? The secret- Facebook...
What is the Difference Between PPC ads and SMM Ads?
In contemporary business, PPC (pay-per-click) ads and SMM (social media marketing) ads are a gold mine in online advertising. When used effectively, PPC and SMM can reach the target audience and give you a competitive edge in the market. PPC and SMM may seem similar,...
The Benefits of Running Facebook Ads
While various methods exist to advertise your business to a large and targeted audience, Facebook often ranks at the top. The social media platform boasts a massive user base and the ability to target specific demographics. It is, therefore, the perfect platform to...
The Importance of Keeping Fresh Blog Posts
As a business, maintaining a blog on a website can have numerous benefits, and it helps significantly to give it the necessary attention. Original blog posts can give you that extra competitive edge and the continuity your business needs. So why should you keep your...
Marketing Plan Template
An effective marketing plan is the bee's knees of a competitive business because it guides strategy, identifies customers and provides valuable insights into the current market. Typically, the marketing plan is the platform on which brand awareness and identity are...
How to Increase Your Business Reputation
A good business reputation is worth its bottom line and should be guarded at all costs. A good reputation attracts the top of the cream in the job market, achieves lower employee turnover, and easily attracts customers. Your reputation is part of your competitive...
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