MARKETING BLOG
How to Leverage Non-Fungible Tokens for Your Brand Engagement
Chances are you have come across a new buzzword that has been making waves – NFTs, or non-fungible tokens. The concept may sound complex, but understanding NFTs and their potential applications could be the key to unlocking a new realm of brand engagement for your...
The Psychology of Color in CTAs and How to Make People Click
How many times have you heard that every click counts? It does especially if you want your small business in Sunnyvale to get and stay ahead of the competition. To make people in Silicon Valley click, it’s vital you craft compelling calls to action (CTAs) that...
Partner Up! Building Local Business Networks for SEO Benefits
Sometimes, it can feel like your Silicon Valley business is a tiny fish flailing around in the vast, online ocean of far bigger commercial giants. How many times have you felt that every time you look at the search results? Countless? Well, stop choking on those SEO...
The Power of “Near Me” Searches: How to Capture Local Mobile Traffic
Did you know that in 2011, only 35% of adults owned a smartphone? Well, that number tripled to 90% as of May 2023, and that has significant implications for the market. We're living in a world where the closest swipeable screen is the new Taco God. That means you can...
5 Landing Page Tweaks to Skyrocket Conversions
Do you pour your blood, sweat, and tears into driving traffic to your website, only to have visitors bounce two seconds after landing? This sounds all too frustratingly familiar for most of us online marketers. But have you tried the following few choice landing page...
Stop Chasing Vanity Metrics! Learn How to TRULY Measure Social Media ROI
Do you obsessively refresh your posts to see likes and shares roll in? Get a fleeting ego boost from all those hearts and retweets? Congrats, you’ve officially fallen prey to vanity metrics. While likes and shares feel rewarding at the moment, they reveal little about...
The Art of Storytelling: Weaving Narratives That Captivate Your Brand’s Audience
Who doesn’t love a good story? From cave paintings to campfire tales, stories have served as a powerful tool for connection, education, and entertainment for millennia. In the modern marketing landscape like Sunnyvale, California, where attention spans are fleeting...
Content is King, But Distribution is Queen: Mastering Content Distribution Strategies
Content creation is a battleground. You spend hours in the trenches, crafting the perfect blog post, the most informative infographic, and the most engaging video for your business in Sunnyvale. But the war isn't won in the creation room. It's won in the vast,...
Why Your Online Business Needs More Than a Password Wall
Let's face it, marketers: while we're busy crafting viral campaigns and curating Instagram grids, hackers are lurking in the shadows, salivating over our juicy customer data like a starving Instagram influencer at a free brunch buffet. It's enough to make you want to...
Why Your Next Big Idea Isn’t in a Boardroom, It’s Hiding in a TikTok Trend
For a moment, let’s forget the five-year plans and dusty marketing textbooks. If you haven’t noticed, the business world is a mosh pit of disruption, and your current strategy is about as effective as a disco ball in a rave. Think about it: the pandemic was a...
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