The Power of “Near Me” Searches: How to Capture Local Mobile Traffic

Did you know that in 2011, only 35% of adults owned a smartphone? Well, that number tripled to 90% as of May 2023, and that has significant implications for the market.

We’re living in a world where the closest swipeable screen is the new Taco God. That means you can summon any nirvana of nachos and quesadillas your heart could possibly desire with a few taps, or mutter “Taco truck near me.”

This cultural shift toward handheld convenience is a game-changer for businesses looking to snag that ultra-valuable local mobile traffic.

After all, what good is having the tastiest tacos in town if they’re not popping up in the consumer’s proximity-based search? There are “near me” gems in Silicon Valley to be snatched.

So how do you tap into that stream of mobile moolah?

• Well, you need to up your geo-targeted content game to light up Google Maps. The easier your Silicon Valley customers can find you, the better.
• You also need to mix it with the local schema markup to speak the love languages of all the robo-crawlers – the tiny robots that make it easier to find your site
• It cannot also be emphasized enough how important a mobile-friendly site is. In other words, a silky smooth and intuitive website for the mobile users
• And if you’re online, keep a close eye on the review scores. The good things buyers say about you and your products is an important asset. Leverage these assets.
• Then, get scrappy in the location-based ads and listings. Serve up strategically hyper-local ads to nucleus-targeted audiences to access that premium “near me” traffic.

Look, at the end of the day, today’s mobile-fixated consumers want what they want, when and where they want it.

By optimizing your online local presence and serving up geo-specific ads, you’re essentially beaming your business into the palms of anyone “near me” craving exactly what you’re dishing out. It’s the ultimate recipe for online-to-offline success.

Need any help with your mobile traffic and “near me” targeting? You know where to find us. Click “contact us!”