Most companies think the keyword phrase they need to get on the 1st page of Google results is the name of the product that they sell. So, if you sell a new kind of bicycle that has 5 wheels, you will try to get on the 1st page of search results for 5-wheel bike, right? In a word, no. The reason is, nobody knows they need a 5-wheel bike yet, so they aren’t searching for one. So, what do you want to use as your keyword phrase?
Keyword Phrase
The keyword phrases you want to use are the phrases your targeted customer is putting into the search engine. The whole point to optimizing your website for a keyword phrase is to draw the targeted market to your website. And there they will read all about your 5-wheel bike and buy it.
So, first you need to know who it is that would likely buy your newly invented bike then do some keyword research to see the exact phrases they are typing into the search engines to find what they’re looking for. And that is probably some sort of bike.
Then you optimize your web pages for 1 or 2 of those exact phrases your potential customers are using for searches. You’ll come up in the search results when someone searches those phrases, hence reaching your targeted potential customer.
If you optimize your webpage for 5-wheeled bicycle, then you’ll never get any traffic. Why? Nobody knows it exists, so they don’t know they want it yet. They aren’t searching for it. And if they aren’t searching for it then they’ll never see that you sell it. They never find out it would be the best thing ever.
If you need help in finding the right keyword phrase that will drive traffic to your website, give Michael a call at JOHO Marketing. He’ll come up with a plan to reach your targeted market.
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