Marketing the Old Fashioned Way
It seems like it was only yesterday when small businesses were comfortable marketing regularly with their preferred print, radio or TV media solution; they were feeling good that each month they would receive a fair amount of new business traffic based on their ad campaigns.
The Emergence of Digital Marketing
Then all of a sudden, this new digital marketing shift started happening right before their eyes. Many old, established print media services started to close down and left many small businesses without a marketing vehicle. So many of these small businesses I’ve spoken with have shared with me that it’s really hard to know what to do next.
Fitting Into the New Way of Marketing
It’s not that they didn’t want to continue to market their business, but their new fear was starting something that they didn’t understand. Most of their first experiences were getting hit with negative reviews from Yelp and not knowing how to do anything about it. The horror stories were already out there, so most businesses continued to do their primary business function and hoped that it would go away. We all know the answer to that one.
Lots of them purchased a website but never really paid much attention to it. Everyone was saying that you need to have a website, so many small businesses coughed up the money. But, they continued to rely on their local print, radio and TV advertisements to deliver new customers.
So, it’s now become an issue for so many of these small businesses who are losing more and more of their market share to those who have made the move to digital already. Our new digital consumer is nothing like the customer of past days. They want their information delivered whenever they feel like looking for it. These days, your message needs to be in your customer’s pocket, available 24/7, 365 days a year. This is why I started JOHO Marketing. I help all those small businesses that fell through the cracks in the transition of the Digital Marketing age. I get them up and running in digital so the customers start coming in again.
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