What Business Owners Should Listen to Over Lunch

Being an entrepreneur or small, local business owner gets tough from time to time. Most of the time it seems you’re flying by the seat of your pants just making things work. Many years are shaky and the fear of complete failure looms, whether it’s a real threat or imagined. Every business owner needs a constant source of inspiration to keep that happy face on. So? What to do?

“How I Built This with Guy Raz”

“How I Built This with Guy Raz” has nothing to do with Bob Vila or designing and building homes. It is a podcast with in-depth interviews of the most interesting entrepreneurs and business owners you might have never heard about before. Some of these interviewees are people you’re familiar with or you know their product very well, but they are completely different than you ever imagined.

Raz has a very easy style and an inquisitive nature, making him an interviewer that keeps your mind tightly focused on every word for that hour. You’ll be sad when the interview is done, but you’ll be inspired by the odd, almost unbelievable story you just heard.

Many of these interviews include some of the most stupid mistakes a person could ever make in business. You’ll be thinking, “OMG! HOW could he DO that?!” And as the story progresses, you’ll discover how that mistake either paved the way for a massive success in the future or led to it directly. Maybe it’s that hindsight is 20/20 or maybe it’s scripted that way, it just doesn’t matter. It is what entrepreneurs must hear. It keeps the blood flowing, the freedom of ideas happening and the daring to be unique alive for the entrepreneur.

How to Listen

“How I Built This with Guy Raz” is on every week on NPR. You’ll need to check your local listings. You can also listen to the podcast on demand using Apple Podcasts or by using NPR One App.