Four Reasons For A Digital Marketing Strategy
First and foremost, digital marketing relies on strategies that work well across the Internet and on mobile devices. For businesses with big plans and small budgets, this type of marketing has many benefits. Here are just a few reasons to consider harnessing the power of digital marketing:
1. Print marketing just doesn’t work anymore
The new digital consumer isn’t looking at the print medium for solutions anymore. Today, with the largest consumer base being millennials, you’ve got yourself in one of the largest shifts in consumer buying patterns in over sixty years. With today’s millennial consumers, most of them never experienced what life was like not having a computer in front of them, and now that computer is in their pocket.
2. It’s more cost-effective
Most traditional marketing channels such as print, radio and television can be expensive, and it is difficult to measure one’s return on investment (ROI). The reason for this is because traditional marketing usually works in the form of one-way communication, making it difficult to measure the effectiveness of your campaign and how you are influencing buyers’ behaviors.
With digital marketing you have the ability to work with email campaigns, social media, blogs and banner ads. These methods offer your business ways to open up engaging conversation with customers. You can accurately track the results by measuring clicks, email responses and general interaction with your digital marketing.
3. Real-Time results
Digital marketing enables you to implement a campaign almost instantaneously. You don’t have to wait for weeks to see it come to life. This is great for businesses that rely on being reactive to the latest big news and market trends. The added bonus is that you can monitor your campaign’s results while it is running. So, if it is not performing as well as you had hoped then you can change it instantly or drop it all together.
4. Having the ability to measure your marketing performance
It’s been stated many times “you can’t manage what you can’t measure.” So how do you know if your marketing campaign is working if there is no method of measurement?
Well, with a digital marketing campaign one of the primary strategies is the use of web analytics. Web analytics provides so much valuable information. It measures what you’re doing and, most importantly, how it’s working. It allows you to watch your marketing performance while it’s happening.