Running a promotion gives you a jump in revenue and exposes your small business to many new potential customers. There are a lot of different kinds of promotions. They are not always having a sale. Small businesses should start something new every month, in the least every quarter.
Promotion is lifting your business up ahead of all the rest to get noticed. You can do this with advertising, social media marketing, digital marketing, free items and viral content. The point is to get your company noticed immediately, so they will buy your products or services. Here are some ideas for promoting your small business:
Leverage Your Website
Remember that you have a website. Your website can do plenty for you effortlessly. It can capture a visitor’s email address when they visit, offer a promotional code for a discount, give interesting viral content they’ll want to come back to see again, and many other options.
One of the most effective promotions is to always include a free sample in their order with a little note tell the person it is your gift to them. Customers eat this up! Everybody likes to feel special and everybody love a gift. Don’t just include the free gift all naked and alone, spell it out in an included note that they are special to your company.
Put Your Customers to Work
Design a promotion where you enlist the help of your customers. Have your customers encourage their friends to buy at your business. Give the customer a reward. The reward doesn’t have to be bonus points or discounts, it can be as simple as hanging their picture on the wall after twenty referrals. Everyone loves being a superstar. The customer photos all over your walls will make a spectacle, which reinforces the promotion.
You need to get creative now and then with your promotions. Having a sale works sometimes, but these days it is so tired that it can easily end up just giving money away. If you’d like some help coming up with a new and fun promotion, give Mike Johnson a call at JOHO Marketing.