If your website design was last created several years ago then it is probably hurting your business rather than growing it. There was a major shift about a year ago in site design that makes all the difference in getting the website visitor to call you and have the search engines pay attention to you.
A complete redesign of your website is necessary now, if you haven’t already done that by an expert in the past 2 years. There have been major changes in what the search engine Google requires in mobile website design. In addition, SEO (search engine optimization) is an ongoing, evolving strategy. Google leads this industry and changes what they are doing for searches periodically. This is something you need to stay on top of by rewriting your page content and making other changes on your website. Most of the time it requires a completely new website design.
Years ago, in the mid-2000s and later, you could repeat your city name and names of your products enough times to land yourself as the number one spot in the search results. This is the last thing you would want to do know. Several years back Google named this practice “keyword stuffing,” meaning that your page is loaded with a particular keyword. Google will now drop you from search results or just put you way down in the results, if you keyword stuff today.
Today you need a professional to do keyword research for your industry in your specific local area. This will discover the exact phrases your target market is putting into the search engines to find a product or service like yours. Once you have that information, you optimize your webpages for that researched keyword phrase. For more information on optimizing pages for these keywords, see our blog post “Small Business Tips for Success in SEO Keyword Research.”