It does take some study to know how to write SEO friendly blog posts. Also, you must stay on top of the industry of search engine optimization, as it is constantly changing. But, here are a few things you need to know in 2018.
How to Write SEO Friendly Blog Posts
First, you have to write with the reader in mind. That is rule #1 when learning how to write SEO friendly blog posts. Google will tell you to write good content and the rest will take care of itself. Of course, that isn’t exactly true if the goal is to be #1 in search results, but what they mean is quit trying to write for Google and start writing for your customer. That is completely true. But, there is more to writing these blog posts.
First, you need to do keyword research in your targeted market area to find out which phrases people are typing into Google’s search engine. Pick the phrases that are searched the most, but used the least by competing websites. This gives you the best advantage in landing higher up in search results for that phrase.
Now pick one of those phrases and optimize your blog post. Your blog post should be at least 300 words long. Use that keyword phrase at a 1% density for longer posts. For a 300-word post, you can go as high as 3%. But just under 1% is perfect.
You’ll need to put that phrase in the blog post title, the url, in the first paragraph, in a heading, and at the end of the post. Those are the key places that let the search engine know what the blog post is about.
Help with SEO Friendly Blog Posts
Learning how to write SEO friendly blog posts is important, but only for writers. A business owner should focus on running the company, what they do best. Give Mike a call at JOHO Marketing to have this type of SEO done for you, that’s what we do best.