You might not think Yelp or other company review sites really do much for you, but they do. They do a lot. In a larger city like Sunnyvale, your potential customers are reading reviews. Do you have good reviews on the Internet for your small business?
How to Get Reviews
Many companies know the important of a good review and do everything they can think of to get their customers to go to Yelp, Amazon, or Google My Business to leave a review. Even companies that aren’t on the internet to sell goods, depend on reviews for attracting good talent to work for them. Here are some tips that can get you reviews.
Ask Customers
Asking a customer to leave a review doesn’t need to be an awkward conversation. There are subtle and effective ways to get them to take the time to review your company. Put a sign on the counter asking them to post a review on:
- Yelp
- Google My Business
- Amazon (for Amazon.com sellers)
- TripAdvisor (for tourist businesses)
- Angie’s List (for builders and contractors)
Write on the sign on your counter that reviews are very important to the success of your business. And give suggestions on where you leave a review.
Why Reviews are Important
There are a lot of business choices today in a populated area like Silicon Valley, and the best way to attract new customers is to have more great reviews than your competition. Most potential new customers are on the review sites looking at the reputations of companies before doing business with them. It is like an accelerated and ever-giving word of mouth recommendation.
Getting Reviews Backfired
Offering a discount as incentive for reviews is very much frowned upon. People won’t take your reviews seriously if word gets out that you’re paying for them. While your intention is just giving what it takes to get action, it will be seen as a “fake review” if the person was compensated.
Getting Help Getting Reviews
JOHO Marketing can help encourage your customers to leave reviews on the Internet. Give us a call for a consultation.
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