There are two very important services that a blog management service does for your website. These services are invaluable when it comes to growing your company and retaining your customers. But how do they drive traffic to your site with just a blog?
Blog Management Services
The company doing blog management services will write blog posts and schedule them to post each day, week or month. While that might seem to be unimportant, it is the way those blog posts are written that is so very important.
Blog posts are written in such a way that they are optimized for the very phrases that your potential customers are putting into the search engine. People will see your post in the search results and think, Wow! That’s exactly what I’m looking for! Then they click through to your website. It sounds simple, but it is a complex process in research to find those traffic driving phrases for your company and then the blog posts needs to have those phrases placed precisely in its text. This all takes a lot of experience and education to get just right. Traffic usually starts arriving within 2 to 3 days.
The other important benefit you receive from a professional managing your blog is that the blog posts are interesting to both your current and potential customers. This keeps them engaged and eager to read more blog posts. Every time they go to your website to read your blog they are surrounded by information on your services and your brand. They are far more likely to shop with you because of your brand being in front of them often.
Give Mike a call at JOHO Marketing to find out what we can do with your blog to grow your customer base and keep your profit levels up. We can start a blog for you or make the necessary improvements to your current blog.