If you’re new to marketing your small business on social media, you’ll need to dive in and learn by immersion. Of course, read up on it, but there is nothing that will teach you how to use your social media account faster than just using them! Here are some important things to keep in mind when you’re starting out or if you are using your accounts, but not getting the results you’re after.

Best Social Media Marketing Strategy

The very first step is to start your social media accounts. Only start accounts where you have heard your customers are hanging out. Facebook today is a must, but some customers use Instagram or Twitter more. The best social media marketing strategy needs to target your potential customers, so first you have to find out where they hang out.

Once your social media accounts are open, make sure your entire profile is filled out. It needs to have attractive photos that are properly sized and it needs to contain your logo. Make sure your url to your business is in your profile description along with your company name and what your company does.

Next you’ll need to start posting on your accounts. Make sure that every post contains a nice related image or video. Your post also needs to have a link to your website. Keep all posts G-rated and free of religious or political opinions, unless that’s what you do for a living.

Watch the statistics for your social media accounts to see which posts get the best feedback and note the times and days that work the best. But, most of all, make sure you respond to every reply and engage the people in a friendly manner.

This is the best way to start and is the best social media marketing strategy in the beginning. As time goes on, you’ll learn more and refine. If you need help, contact us at Joho Marketing.