Are Advertisements Worth the Money
When setting up your marketing plan, should you put aside money for advertisements or is it an old fashioned waste of money. Make every dollar count in your marketing plan.
Marketing Mix Makes Your Company Successful
Marketing Mix is a term coined in the height of modern marketing in the 1950s by Neil Borden, the President of the American Marketing Association. This term is the process of bringing a product to the marketplace and getting it into a customer’s hands. Marketing Mix...
Branding Can Make or Break a Business
Branding is relatively simple, right? It is the company name on your products, store sign and checking account, right? Well, it isn’t as simple as that. You hear a lot about brand identity lately, but what does it really all mean? Branding This is one part of business...
Digital Marketing Presence VS Sales Rep
A Knock on the Door A man who operates a carpet cleaning business is canvassing the homes in my neighbourhood and interrupted a conference call I was attending this afternoon. I work from home and I was displeased that the knock on my door was from a solicitor and not...
I Hope My Competitors Don’t Figure This Out
“I just don’t really care anymore about Google algorithms,” my friend said as he took in another bite of his lunch. I was shocked. This guy, the owner of a chain of three car repair shops, had always been pretty good at figuring out how to land his website onto the...
Recent Comments