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The Psychology of Color in CTAs and How to Make People Click

The Psychology of Color in CTAs and How to Make People Click

by Pam | Jun 23, 2024 | Digital Marketing, PPC Ads

How many times have you heard that every click counts? It does especially if you want your small business in Sunnyvale to get and stay ahead of the competition. To make people in Silicon Valley click, it’s vital you craft compelling calls to action (CTAs) that...
Partner Up! Building Local Business Networks for SEO Benefits

Partner Up! Building Local Business Networks for SEO Benefits

by Pam | Jun 7, 2024 | Digital Marketing, Entrepreneur, Marketing Ideas

Sometimes, it can feel like your Silicon Valley business is a tiny fish flailing around in the vast, online ocean of far bigger commercial giants. How many times have you felt that every time you look at the search results? Countless? Well, stop choking on those SEO...
The Future of Search Engine Optimization: Adapting to Evolving Algorithms and User Behavior

The Future of Search Engine Optimization: Adapting to Evolving Algorithms and User Behavior

by Pam | Feb 7, 2024 | AI in Marketing, Digital Marketing, SEO, Voice Search

You’ve probably heard enough times that the only constant is change itself – haven’t you? Search engine optimization (SEO) mostly focuses on the constantly dynamic human behavior and this is hard enough! SEO must up or it fails the relevance test. Today, we stand on...
Personalization through Emotional AI: Tailoring Marketing Messages Based on User Emotions

Personalization through Emotional AI: Tailoring Marketing Messages Based on User Emotions

by Pam | Jan 23, 2024 | Business Tips, Digital Marketing

Do you ever get frustrated when brands blast generic ads that seem so…impersonal? As if they don’t consider your actual interests or mood? You know the feeling and it’s surprisingly too common. Uncomfortably too common! We all experience emotions...
How You Host an Engaging Ask Me Anything Session on Social Media

How You Host an Engaging Ask Me Anything Session on Social Media

by Pam | Jan 7, 2024 | Business Tips, Digital Marketing

In the dynamic realm of social media, where engagement and authenticity reign supreme, the Ask Me Anything (AMA) session has emerged as a powerful tool for brands and individuals alike to connect with their audience. It’s how they foster trust and build a loyal...
The Latest On Mobile Marketing Trends

The Latest On Mobile Marketing Trends

by Pam | Nov 7, 2023 | Business Tips, Digital Marketing, Marketing Ideas

Mobile-friendly content has become a vital ranking component on search engines. If you want to get ahead of the competition, have the latest mobile marketing trends at your fingertips, and adjust accordingly. Here’s the latest: 1. Mobile-First Approach Imagine your...
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