As a business owner, it’s possible you’ve asked yourself hard questions. Like how do some websites always show up first when you search for something online?
Not that they offer something better.
Well, it’s called SEO, which stands for Search Engine Optimization.
But good websites don’t just write for search engines. They also make sure their content is great for real people to read.
First, What is SEO?
SEO is about making your website easy for search engines like Google to understand. When your site uses words and topics that people are searching for, it’s more likely to show up in their results.
But Here’s the Catch…
If you only focus on SEO, your writing might end up sounding weird or robotic. That’s no good for real readers! The key is to find a balance.
Tips for Writing Great Content That Search Engines Love
- Write like you’re talking to a friend. Use words and phrases that people actually say.
- Think about what your readers want to know. Make sure your content gives them helpful answers.
- Use headings, short paragraphs, and lists (like this one!) to make your content easy to read.
- Instead of general topics, dive deep into interesting details. This helps both readers and search engines.
- Include words related to your topic, but don’t overdo it. If it sounds forced, it probably is.
- People love stories! They make your content more engaging and memorable.
- Link to other good sources of information. This shows search engines that you’re connected to your topic.
- Update your content regularly with new information. Search engines like websites that stay current.
The Most Important Rule
Always put your readers first! If people enjoy reading your content and find it useful, search engines will notice. Happy readers are more likely to share your content, which is great for SEO too.
Talk to us at JOHO marketing about content that ranks for your small business.
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