Small Business search engine marketing can be a very fast boost to your sales. It does come with some drawbacks, however, and not all search engines are operating equally.
Small Business Search Engine Marketing
There are many different types of small business search engine marketing methods that you can use to attract more customers to your business location or website. Most of the methods fall into the category of advertising.
Pay Per Click Ads
PPC, or Pay Per Click, ads allow you to pick the keyword phrases and the price per click amount. When someone types your chosen keyword phrases into the search engine, your ad will appear in the search results. If they click on your ad then your account will be charged the price that you had set.
Pay Per Impression
CPM, or Cost Per M, is a way to pay for each thousand times your advertisement appears. You are not charged per click.
Search Engine Marketing without Advertising
There is another way to be seen in search engine results and that is by taking the “organic” method.
Search Engine Optimization
SEO, or Search Engine Optimization, covers a lot of ground, but the most effective way to improve your SEO is to do keyword research to find out which phrases your potential customers are typing into the search engines. You then optimize your web pages for those phrases. Your target customer clicks on your website link that come up in the search results and goes to your website – for free.
Capturing Your Customer from Search Engine Results
Give Mike a call at JOHO Marketing to discuss which of these options, or combination of these options, are the best way to drive new traffic to your business. Small business search engine marketing is a complex subject and you’re going to need some help developing the right strategy for your company and managing it.