Small business blogs aren’t about expressing your feelings or letting your customers know what happened in your day today. Twitter might be used that way, but your company blog shouldn’t be unless it is a personal one or you’re an entertainer. There is one specific function of the company blog and your bottom line depends on it being done properly.
Small Business Blogs
Most small business blogs are not being run properly. So, what that means is that they are just wasting time and money keeping it going. It is actually worse to use your blog incorrectly than it is to have none at all. The reason is search engine optimization.
Search engine optimization, in a nutshell, is putting the right keywords in your blog and website that people are using to find a company or a product like yours. If you consistently write your blog posts about things that are not using the set of keywords that your website is optimized for then you’re going to do great damage to your SEO. Over time you’ll notice that your website’s hits are dwindling away and you’ll have no idea why.
The reason it starts dwindling is that you are sending the wrong message to search engines in regards to what your website and blog are about. When you’re selling shoes and suddenly you’re posting about politics, your neighbor’s vicious dog or how you’re learning photography, Google and the other search engines no longer know what your website is about. If they don’t know then they won’t send traffic to you.
What to Do with Your Blog
Small business blogs need to have a new blog post usually once per week. The blog post needs to be written around a specific keyword phrase that potential customers are using on the Internet to find your company. Additionally, that phrase needs to be placed in the title, subheadings and throughout the blog post for density of about 1-2% of the text on the post. For more information on how to optimize your blog posts, contact Michael at JOHO Marketing.