How Small Businesses Can Win Big with E-E-A-T and AI

Ever heard of the saying, “trust is earned in drops but lost in buckets—so don’t spill it?”

The thing is, the content that you put out there to your customers can make or break your reputation. So, how can you make sure your reputation stays intact?

The answer is in E-E-A-T, a super important idea in the world of online marketing.

What’s E-E-A-T?

E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. These are things that AI looks for when deciding if a website is good or not. It’s a report card for your online presence!

Why Should You Care?

When your website shows off these E-E-A-T qualities, it’s more likely to pop up when people search for stuff related to your business. That means more customers finding you!

How AI Checks Your E-E-A-T

AI reads your website and looks for clues that show:

1. Expertise: Do you know your stuff?
2. Experience: Have you been doing this for a while?
3. Authoritativeness: Do other people think you’re an expert?
4. Trustworthiness: Can people count on your information?

How JOHO Marketing Can Help

This is where working with pros comes in handy as they can help you:

● Show Off Your Skills: They’ll help you write about what you know best.
● Share Your Story: They can highlight your years of experience.
● Get Good Reviews: They’ll help you collect and show off great customer feedback.
● Build Trust: They know how to make your website look professional and trustworthy.

Things JOHO Can Do For You

● Make Your Website Awesome: We’ll design a site that looks great and works well.
● Write Smart Content: We’ll create blog posts and articles that both people and AI will love.
● Boost Your Online Rep: We can help you get mentioned on other respected websites.
● Keep You Up-to-Date: As AI gets smarter, JOHO stays on top of the latest trends.

The Big Picture

By focusing on E-E-A-T, you’re not just making search engines happy – you’re building a stronger, more trustworthy business. And in Silicon Valley, where competition is tough, that can make all the difference!

You’re great at what you do. Let us help you show the world (and those AI algorithms) just how awesome your business really is!