One of the easier things to learn about advertising on Facebook is how you pay for Facebook ads. Facebook does make it as easy as possible for those who are running their own Facebook marketing account. You can pay manually or you can pay automatically. But, it is a little more complicated than that.
How Do You Pay for Facebook Ads?
When you set up your advertising account on Facebook, you’ll be prompted to enter a credit card for payments. You will be able to completely control your payments by choosing the “manual” payment method. This allows you to physically make payments to keep complete control over when money is charged to your credit card. You will load up your account with money and when it runs out, your ads stop. The other way is automatic payments. When the bill is due, Facebook will automatically charge your credit card for the amount of the bill.
How much is charged is another matter when you’re on an automatic payment method. Your advertising account will have a budget that you will need to set up. This keeps your account from going out of control, running up huge bills. In the budget area, you decide how much money you want to spend each day and how much you want to spend each month. Your bill is generally a little under or over that amount that you set.
When the budget is maxed out your ads will stop running until the next billing cycle or the next day, depending on the limits that you set. Of course, you can override your budget amounts anytime you want to change it. For more information on Facebook ad billing, see the Facebook website.
Hiring a Facebook Ad Expert
The easiest and most effective way to pay for Facebook ads is to have an expert run your Facebook ad account. There is a lot to know about this type of advertising. If you don’t want to waste money, call Mike for some help with these ads.