Ever scroll right past those banner ads lining your favorite website?
You’re not alone. In the age of information overload, banner blindness is a real problem for advertisers.
The good thing is that there are some creative strategies to cut through the clutter and make your online ads stand out.
Ditch the Bland, Embrace the Brilliant
A static banner with clip-art graphics is about as exciting as watching paint dry.
So, how do you grab attention?
Think interactive elements, eye-catching animations, or even video snippets. We call them the irresistibles!
Storytelling Sells
People connect with stories. We all love good stories.
So, craft a mini-narrative within your ad. Use compelling visuals and a concise message to pique viewers’ interest and leave them wanting more.
Personalize the Pitch
Gone are the days of one-size-fits-all advertising.
Leverage retargeting tools to show relevant ads to users who have already interacted with your brand. This personalized approach feels less intrusive and more likely to resonate.
Think “Outside the Banner”
Banners are just one piece of the online ad puzzle.
Explore the power of native advertising – ads that seamlessly blend into the content of a website. This subtle approach feels less like an ad and more like a helpful tip or suggestion.
Embrace the Power of Play
Gamification isn’t just for mobile apps anymore.
Interactive quizzes, polls, or even simple contests within your ad can provide a fun and engaging experience that viewers will remember.
Remember, data is your friend:
Track and analyze the performance of your ads. See what’s working, what’s not, and refine your approach based on real-time data.
Do you need help with marketing strategies for your small business? We can help. Contact us at JOHO marketing today!
Recent Comments