Back in the day you could just run an advertisement and consider your marketing task checked off the list. Now, there is this new kid on the block and its name is Inbound Marketing. Inbound Marketing is much less expensive and far more effective than running an advertisement.
The advertisement works by marketing to every single person who happens across it in a publication, on a television program, see it on a bus bench or wherever. As a result, some of those people will come into your business whether they were looking for your product or not.
Inbound Marketing works by drawing people to your website by finding the people who are searching for a product like yours. You can do this by pay per click advertising, using social media, or your own website’s search engine optimization (SEO).
Inbound Marketing is a bit like fishing. If you want a certain type of fish you bait the hook with a worm, if you want another type of fish then you use homemade cornball bait. You dangle your bait and those who are looking for your product or service are pulled in from the Internet.
Inbound Marketing is far more cost effective than running advertisements on television or in magazines and newspapers. Some methods of this new digital marketing method involve pay per click ads, but a lot of it is set up once and it works for you for a long time, such as your website’s SEO, or your social media posts.
Many businesses have stopped running advertisements altogether because inbound marketing is so cost effective. Additionally, it generates faster results. You can test campaigns on Twitter or Facebook and get almost instant results. If you would like to get started with Inbound Marketing, give us a call and we can help set up a cost-effective plan for you.