Running your company’s social media account looks easy enough, right? So, is it just fine to have an intern run your Instagram, BlueSky, Mastodon, Threads, Facebook and the rest? Um … No.
Do You Need an SM Manager
After you spend some time on social media, you start to see things that are breaking all the rules.
- Beyond Meat has a cow in a cape posting silly cow oriented humor.
- The US National Park System is writing nature humor: Don’t pet the fluffy cows captions a wild buffalo on The Great Plains image.
- Celebrities post just about anything and their fans swoon while burying them in clicks, likes and shares.
So, is This Marketing?
No, it’s engagement.
The mascot at Beyond Cow very rarely mentions the brand, unless it talks about how it’s hiding from the corporate types that simply don’t get it. The cow, presumably sans little green cape, is continually being called into a meeting at the request of the higher ups.
How is this craziness resulting in 257,000 followers so fast?
Why are the followers buying when there is no selling?!
The caped cow has the public eating out of its hoof, as this undercow makes corporate tremendously nervous. Who wouldn’t love to be able to make the suits at the top nervous, all the while keeping their job?
So, if you’re posting one of your products on Instagram or Facebook daily and nobody is buying or calling, you need some engagement with your customers and potential customers. A social media professional knows how to do this.
But Then There’s Ads
Running ads on social media takes an expert for so many reasons. It’s a brand new world out there in this space for sales. And it changes continually. What worked three months ago, it just a dud today.
You have a business to run. To be effective on any of the social media platforms you have to always be in tune to what is happening on social and be apprised of the algorithm changes that affect ads. This is full time work and you don’t have that kind of time to dedicate to it. So, give Joho Marketing a call today to take care of your social.
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