by Pam | Apr 7, 2023 | Business Intelligence, Digital Marketing
Digital disruption has accelerated over the last few years. One day you’re doing fine in your business, optimizing the latest tools. A few months later, you’re playing catch-up because you got too comfortable. Lagging in tech and tools can wipe off some of...
by Pam | Mar 23, 2023 | Business Intelligence, Digital Marketing
AI and automated tasks are here with us. That’s the reality. For some, the idea of robots can be intimidating; for others, it spells opportunity. Businesses need to be at the top of things when it comes to technology. This is the only way to resist losing out to...
by Pam | Mar 7, 2023 | Digital Marketing
Personalization is the latest trend for more targeted messaging. Digital marketers are now on the lookout for more personalization opportunities in the race for market leadership. And since personalization relies on big data, there are privacy concerns involved. So,...
by Pam | Feb 23, 2023 | Digital Marketing, Video Marketing
You’ve heard that video killed the radio star, and probably you’ve also heard that it’s been a boon for business. It’s a double edged sword! Use of videos in marketing can push your brand to the top, and if you’re not using it already, you’re missing a lot. But how is...
by Pam | Jan 7, 2023 | Digital Marketing, Facebook, PPC Ads
While various methods exist to advertise your business to a large and targeted audience, Facebook often ranks at the top. The social media platform boasts a massive user base and the ability to target specific demographics. It is, therefore, the perfect platform to...
by Pam | Dec 23, 2022 | Blog, Digital Marketing
As a business, maintaining a blog on a website can have numerous benefits, and it helps significantly to give it the necessary attention. Original blog posts can give you that extra competitive edge and the continuity your business needs. So why should you keep your...
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